30 Content ideas for Instagram


Finding content ideas for Instagram may feel you like the most head-rotating task, Right!!!


But for you, I made this task very simple to perform and you will be flooded with content ideas for your Instagram account 


I have comprehensively covered the best and most engaging content ideas for your Instagram which will never let your account go down, you will always be on the positive side that is at the best possible level because I personally use this idea whenever I feel a lack of content ideas for my Instagram page.


One thing I want to make you clear about is that if you provide valuable content for your audience, then only you'll get the most engaging returns from it. It is not about how much content you are putting on your page. It's about how much value you are giving to your audience. 


So it's better you stay consistent and provide as much value as you can so that it will make your account worthy to follow.


I recently read one quote on Instagram itself. 


Don't ask for it. Just earn it


I can relate to this quote when it comes to growing our account on Instagram 


So let’s get started with the best engaging 30 content ideas for Instagram that actually work 


Here are the 11 major challenge most people face on social media while doing marketing on it

Introduction post


An introduction post is also the best choice because by this intro content your followers can actually know about you in a better way and thus you can build a strong bonding with them which help you at the end

 

This is the basic human psychology that we only tend to engage with those posts which have facts and true stories.


If you want then you can add these content ideas to your content calendar 


Your hobby


You can also create a piece of content related to your hobby. 


You might have a special and unique hobby from your mainstream content on your page like you might have drawing, singing, dancing, etc.


Despite any hobbies you have you can actually put content related to that which will also help you to engage with your audience 


Because people are always taking interest in knowing your personal life stuff. So including Hobbies as a piece of content will definitely work. 


By expressing or showing your hobby to your audience they will also feel special about you because you have multi-talent in you which you are expressing to Instagram.

Quotes

Nowadays, most people get inspired and get motivated by some truly amazing quotes. So putting quotes as a piece of content will also help you in getting more shares and more likes to your content because people nowadays are more of your reading coats. 


Especially the quotes said by the great leaders or great personalities. So if you include some really amazing quotes by the great personalities, then you can actually help or boost your engagement rate on your Instagram page.


Tweets


You might have seen many of the tweets by  Social media influencers that they post their Tweets on their Instagram page 


The bottom line of this is about sharing their personal thoughts and feelings on Twitter and taking the screenshot of it and sharing the same piece of content on Instagram, Just to make it count


Carousels 

Carousels type of content are the most famous and most engaging type of content on Instagram because with the help of the ten slides, you can actually express your piece of value, which you want to share with your followers. Because people like to know their best content from you. 


So with the help of 10 slide carousel posts, you can actually share more of the value to your audience as compared to one single post.


Also, read - 5 less competitive social media platforms for marketer


Reels


If you see nowadays reel features are the most trending and more engaging piece of content ideas amongst all of the different ideas. 


So starting off with the reels which will be the smartest idea you have ever done if you want to grow your Instagram faster


Because Instagram has newly released its reel feature. So to make it more famous Instagram algorithm sets a higher engagement on the reel as compared to other different pieces of content.


Behind the scenes

Everyone likes to see the behind-the-scenes of everything you do. 


I personally like to see the behind things of any movie or any video clip, which I liked. 


So if you are putting out any content ideas on your Instagram account then make sure you record the behind scene of that thing so that you can put that behind the scene in the future and can have best an amazing rate of Engagement with your audience through that BTS.


Stories interactions

Instagram stories are also the best way to make your account more engaging and more reach to your posts and other pieces of content. 


The more stories you put on your account the more you will be benefited from it because story reach is also much higher if you use hashtags in your story. 


So regularly updating your ongoing projects or any kind of stuff which you are doing. You can add a little bit behind the scene or you can say something about it. So that people can know better about yourself which will ultimately help you in getting more engagement from your audience


Polls and suggestion


It is always preferable to make content what your audience or followers are looking for. 


But how do you know that right? 


For that, you have the poll features in your Account 


You can actually use this poll feature on Instagram to know more about your audience and know their suggestions about any content type 


You can actually take their suggestions before making any piece of content ideas. 


Because what your followers are looking for is the main thing you want to focus on rather than putting your own ideas


QnA


Having a Q&A video or a live video on Instagram is also more preferable and more engaging. 


The more you have a Q&A session will be more beneficial for you ultimately because your followers or audience get a chance to interact with you in a life time, which will make you more credible and make them feel your efforts



Spread awareness about your business


You can also spread awareness about your main business on Instagram by just giving some details about your business promoting your business on Instagram, or you can make sales from that. 


You can actually create Content where you were talking about your business, how your business is going currently, your current status about your business. You can talk about anything you want related to business. This is also an amazing piece of content, which you can use to make



Talk about your Mistakes


You can also spread awareness about your mistakes, which you did in the past and you don't want that mistake to repeat again with your followers or audience so you can actually create a Quick post where you are discussing your mistakes. 


And along with those mistakes, you can also make a quick note over there what you learn from those mistakes. And how does that mistake impact your life or your business? You can talk about everything. This also an amazing content idea for your business.



Post related your struggles

You can also share your struggles that you had experience in your past. And how did you overcome that struggle and what that struggle impacted in your life? 


You can actually share your personal experience in that post which is also an amazing piece of content for your followers because they get to know your past experience with that content piece.    



Advice


Advice is also an amazing piece of content because here you will be sharing your personal advice to your audience or followers. 


The advice which you are going to share should be realistic and related to your personal life because then only people will believe in them. Giving your personal life advice related to your business or even maybe for personal life is an amazing piece of content


Holiday and vacations pictures


This I will not come under a piece of content or engaging content. This is a normal piece of images or pictures of yours spending Vacation or enjoying yourself, which will positively motivate your audience that you should have a proper balance between your work life and your personal life. 


So then they will not only see your work life they will also be able to see your personal life from that holiday and vacation images so that they can properly have their work-life balance through your personal life images.



Limited offers


Offers are the most preferred things as a consumer, so giving offers on your Instagram account will definitely help you in increasing your followers as well as your sales



Your success journey


People always like to know your success path or your truth hustle stories and your failures 


So talk about your experience and advice will be the great choice of value you can provide to them 


Because people are more interested in true knowledge rather than just knowledge 


They will only listen to those who been through there 



Informational content in funny ways


You might have noticed that memes content are going viral than informative content 


I'm not saying you to put memes content but what you can do is, you can create valuable stuff in funny or in humorous ways so that people can get valuable as well as they will not get bored 



Use current trends


You know why most people fail on Instagram or any other social media platforms?


Because they fail to adopt the new trend of the platform


If you go with the flow of the river you can move faster and if you go against the river you can't grow 


So it is better to adopt that trend irrespectively that will beneficial for you or not


If you don't like that trend still you have to do it because if you don't then the people who is doing that will outwork you


Interview


You can also have an interviewing session where you invite other people to your page and can have a talk related to your Niche or business 


The main intention of having an interview is to provide information and knowledge from another person's perspective, which is the ultimate goal of an interview.


Collaboration with your niche related peoples


Collaborating is just similar to an interview.


But here you did not have to ask a question. Here you have to discuss all the questions of people or your followers.


By doing that you can actually solve your customer's or followers' problems along with providing more information. So it is always good to collaborate with people and share each other's knowledge with people.


List-post


List post is the best way to provide valuable content in a numerical form or in a list-based content. 


This post contains includes -


  • 10 best hack_______
  • 5 things about __________


These are examples of list posts. 


These are very good types of content because these types of posts are more attention-grabbing because this directly gives solutions to your followers and audience which will help your engagement rate in your Instagram account.



Live Interactions


Live interaction with your followers on Instagram is the best hack to understand and know your audience better 


And you can also solve their queries and problem in the live session which help you to gain their trust factor and ultimately you can build a loyal audience group



IGTV Content


IGTV is also the best way to engage with your audience because here you can share your long videos.


The bottom line is, long videos mean more valuable content to your followers (depends).


Nowadays you can also monetize your IGTV videos just like youtube, it will show ads on your video and from there you can earn but this facility is just limited to few countries only.



Sell products


You can also make sales from Instagram but there are multiple ways to do that 


But the best ways to do that is by running paid ad campaigns and posting your product-related content regularly (which is FREE)


As if you are well-established business then you can go for paid ads and makes sales from it 


But what if you are a beginner?


You can consistently post something related to your product or services 


By doing this on a consistent basis you can actually attract audiences for free but the cons are it takes time.



Discounts 


People are always fascinated and attracted towards discounts and offers, thus this will be the best way to attract a larger group of audience on social media.


If you own any business and you want to get a positive response from Instagram then you can run ads of Discounts and offers.


I personally got attracted by many of the discounts ads on Instagram 



Provide a shareable and valuable piece of content 


Your Instagram followers are always looking for a valuable piece of content from you that’s why they follow you Right!!!!


So try to share as much value with the audience because this is the ultimate goal of your business.


The more time you invest in your content to make it useful and valuable, the more you get a positive response to your account and the faster it will grow


Conclusion - 


Let me clarify something to you, that these content ideas you can use as mainstream content or you can use it to fill the empty space between your main content.


For example, the main content on my Instagram business account is related to digital marketing and blogging then I use these content ideas to fill the empty space between my contents or when I feel a lack of content ideas for my Instagram.


I hope these 30 content ideas for Instagram is enough for you to get started with your Instagram success journey